What they did was take a standard font, perhaps Times even, and modified it graphically.

Brand and Product (Web and Mobile) Designer Since 1999 -- 4 aquaoreos Quote Nov 18, 2012 at 02:07 Its similar to Arial Black, on bold with italic.

Suggested font: Arial Edited on Nov 18, 2012 at 11:16 by drf All times are CET.

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Toothpaste Two Font How To Make Type

From custom and modified type design, to helping brands expand into new global territories without breaking their brand system, our experts help you determine how to make type an impactful part of your brand strategy.

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Through design and branding agency The Partners and Colgates global, full service agency, Red Fuse Communications, Colgate approached Fontsmith to design a new bespoke typeface.

Jason and his team have been able to identify, extract and work with the DNA of the brand and translate it into a versatile family of typefaces that are uniquely identifiable, consistent and representative.

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By defining the key attributes of stroke weight, x-height, cap height, width proportions and terminal designs we were able to extract the DNA of the typeface design and translate the characteristics into these non-Latin designs.

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